Perks is a student engagement app that rewards participation in surveys, quizzes, and campus events while giving student unions a way to gather feedback and connect with their members. The visual identity was designed to feel clear, playful, and adaptable, with organic shapes used to reflect the coming together of student voices and the app’s focus on participation. A flexible system of acronym variations, colour customization, and supporting graphic elements allows other university student unions using the app to adapt the identity to their own context while still maintaining a consistent overall brand across the platform.