RL Core Visual Identity System

Client: RL Core

Date: January – April 2024

Problem: Develop a visual identity system

Outputs: Logo system, brand guidelines, applications

Role: Sole designer

RL Core is a startup working on AI-driven industrial control systems for drinking water infrastructure. The identity is built around ideas of intelligence, safety, reliability, cleanliness, and sustainability to support clear communication in a technical space. The modular symbol reflects the company’s iterative learning process, with subtle water elements pointing to its work in improving drinking water systems.