RL Core Visual Identity System
Client: RL Core
Date: January – April 2024
Problem: Develop a visual identity system
Outputs: Logo system, brand guidelines, applications
Role: Sole designer
RL Core is a startup working on AI-driven industrial control systems for drinking water infrastructure. The identity is built around ideas of intelligence, safety, reliability, cleanliness, and sustainability to support clear communication in a technical space. The modular symbol reflects the company’s iterative learning process, with subtle water elements pointing to its work in improving drinking water systems.