SDX Visual Identity System

Client: Systemic Design Exchange

Date: November – July 2026

Problem: Develop a visual identity system

Outputs: Logo system, brand guidelines, applications

Role: Sole designer

Systemic Design Exchange (SDX) is a community of practice where people from across sectors come together to learn, explore, and strengthen their systems change practice. The identity was designed to reflect SDX's belief that learning happens through doing, not just discussion. Hand-drawn illustrations, textured patterns, and a bright colour palette help make a complex field feel more approachable while encouraging curiosity, experimentation, and conversation.