SDX Visual Identity System
Client: Systemic Design Exchange
Date: November – July 2026
Problem: Develop a visual identity system
Outputs: Logo system, brand guidelines, applications
Role: Sole designer
Systemic Design Exchange (SDX) is a community of practice where people from across sectors come together to learn, explore, and strengthen their systems change practice. The identity was designed to reflect SDX's belief that learning happens through doing, not just discussion. Hand-drawn illustrations, textured patterns, and a bright colour palette help make a complex field feel more approachable while encouraging curiosity, experimentation, and conversation.